追求卓越（advantage)

得潮流之先，領(lǐng)行業(yè)之先，贏發(fā)展之先。

we are a company advanced in technology and lead our industry and we want to be in the forefront in product development.

我們以卓越為標(biāo)準(zhǔn)，廣泛運(yùn)用先進(jìn)的理念、制度、技術(shù)、工具和方法，發(fā)揮國(guó)際化規(guī)模網(wǎng)絡(luò)型航空公司的優(yōu)勢(shì)。
we are self-disciplined by following stringent international standards, coupled with advanced ideas, systems, technologies,tools and methodologies ... all merged to create a ma jor international network-oriented airline.

使公司在業(yè)內(nèi)最具可持續(xù)發(fā)展優(yōu)勢(shì)。
we want to be an airline of quality, growth and continuous development.